Most products don't fail because they're bad. They fail because nobody can find them. The people who'd love your app are searching — they just land on someone else's listing instead of yours.
ReachKit exists to close that gap. Paste a URL and you get a Discoverability Score, an honest read on who your page actually speaks to, the searches you're invisible for, and a ranked list of fixes — grounded in your live page, not generic advice. Then a weekly engine keeps you moving and verifies each change actually shipped.
It's made by Tim Clifford, a solo founder who got tired of distribution being a black box you either ignore or pay an agency a fortune to manage. The goal is simple: make getting found a thing you can do yourself, a little every week.